These days everyone is looking for products that are free of just about anything unnatural. That means no parabens, phthalates, phosphates, sulfates, petroleum or DEA. You're not going to find any of these chemicals in the Live Clean (Baby) product line. The company is Canadian. But you can buy their products in the States at Walgreens. I like the product line. A lot. It's gentle, has a light fragrance and is affordable. For example, a 10 oz. bottle of baby shampoo & wash will cost about $8. I'm used to buying California Baby products which are very costly (but also very eco-friendly).
In addition to everything listed (or not listed) above, it is formulated with purified water, and enriched with certified organic botanicals of chamomile, lavender and aloe. The company has a decent website with a FAQ section for those interested in (more) specifics. Bottom line: I tried this with my 3 year-old son and would recommend it.
